When you view our website, our webservers build logs of activity which contain information about your location in the world and your computers IP address.
A cookie is a small file of letters and numbers which asks permission from your browser to be placed on your computer's hard drive. Cookies allow web applications to respond to you as an individual and allow us to distinguish you from other users of the site. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences and allows us to improve our site.
For example cookies we use include:
- We use Google Analytics cookies to identify which pages are being used. This helps us analyse data about web page traffic (the number of visitors and how visitors move around the site when they are using it) and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis.
- We also use Third Party cookies within our email campaigns, predominantly sent using the Graphicmail email marketing tool, as well as Google Analytics. Cookies are used to monitor open rates and improve your email experience and also for the tracking of website activity initiated from hyperlinks within email marketing campaigns.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer, other than the data you choose to share with us.