Our unique MA gives you all the tools to create the media businesses of the future – in Publishing, Theatre, Games, Film, Television, Music and Digital Entertainment. Taught by over 100 major players from across the industries, at one of the world’s best media schools, this is a one-of-a-kind opportunity.
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  • Unique in Europe, the course gives students both the professional and personal tools to build a business that spans the creative sector.
  • Taught by over 100 major business leaders across: Television; Film; Theatre; Music; Publishing; Games; and Digital Entertainment, giving alumni the best ‘address book’ in the creative industries.
  • MA can be combined with professional work.
  • Split between NFTS campus and London students will benefit from the state-of-the-art facilities at NFTS and London’s ‘global hub’.
  • Students will have the opportunity to raise real seed funding for their 2nd year project.
  • Supported by media investors Ingenious, law firm Lee & Thompson and accountancy firm Saffery Champness.
  • Students graduate with a completed and investor-tested business plan.
  •  Access to NFTS Masterclasses led by major creative figures from film, television and games.

We welcome EU/EEA Students. Those accepted onto the course starting in 2018 and 2019 will have their fees guaranteed at the UK rate for both years of the course. Postgraduate students can apply for a loan to help with their studies via the Student Loans Company Loans. A £10,609 loan is available to contribute to course and living costs. The Postgraduate Loan is only open to EU/EEA and UK Students who normally live in England.  It is not currently available to Scottish, Welsh or Northern Ireland Students. Find out more here.

Course Promo 2016:

Application Deadline: 27 Sep 2018

Course Overview

CBEE (Creative Business for Entrepreneurs and Execs*) is the cutting-edge multi-media MA business course for those who want to succeed as business builders and business leaders in the creative industries.

Targeted at the brightest and best young entrepreneurs and executives globally, the course is brought to you by the world’s No. 1 international film, television and games School at its campus in Beaconsfield and in central London. 

“This course gives young entrepreneurs in the creative industries the compass to navigate their way across those domains, with practical knowledge and practical guidance. It’s about giving a new generation of ‘makers and doers’ the best possible chance to succeed and change their world. It’s about making smart young people confident they can do something new, and showing them ways to succeed. That’s why I think this course is such a terrific idea.”
Richard Branson, CBEE course champion

“I am delighted to support this course. Building business capacity in the cultural and creative industries is vital to future competitiveness. We need entrepreneurs, financiers and managers who truly understand the creative process as well as business and commerce. My belief is that this course will make a significant contribution to achieving these goals.” 
Patrick McKenna, Chief Executive, Ingenious

CBEE benefits from the unique position that London now occupies in the creative industries worldwide. Long known as a centre of excellence, innovation and commerce in the worlds of Theatre, Publishing and Music, the last twenty years have seen the city consolidate its place as the second largest global production centre for Film and Television behind Los Angeles.

In the last ten years the city has also become the second largest hub for Online/Tech and Games innovation after Silicon Valley.

With such a wealth of activity, the city has attracted a unique concentration of creative, executive and business talent across all seven domains, supported by its long-established place as a global financial hub.  It hosts the European corporate HQ’s for every leading media brand from Google, YouTube, and Warners, to Penguin Random House and Sony. Yet is also home to some of the most dynamic independent players in each field, from Beggars Banquet in music to Working Title in film.

Students benefit directly from this pool of creative business talent, since course tutors are drawn directly from it. But students also benefit, as consumers,  from the extraordinary vibrancy of the city’s cultural offering.

Where better in the world to train as an entrepreneur in the cultural industries?

CBEE for Entrepreneurs.

Over the course of the two years, participants looking to set up or build upon their own existing business will expect to:

  • Learn the business and creative dynamics of each of the seven domains.
  • Gain all the personal and professional tools needed to set up and run their own business.
  • Leave with a fully worked-through business proposal or plan that has been taken to investors, partners and has been mentored by a dynamic business leader in the field.

CBEE for Executives.

Over the course of the two years, Participants already working within a business can expect to take back:

  • A 360-degree view of the creative business sectors adjacent to their own existing specialisation.
  • Management, legal, accountancy and planning skills that are key to the development of any business and of their own careers.
  • A fully worked-through proposal for a new venture, a new division, or a new solution to an existing project or business plan proposal in need of development.


Year 1 – Part 1.

Term one (February to April) Mapping The Landscape

  • An intensive, weekly sector-by-sector review of current practice, business models, ecology and the royalty and value chain within each creative sector. Taught solely by over 70 industry professionals.
  • One business case study (2-3,000 words) commenced.

Term two (May – July) Preparing Yourself For Business

  • A full grounding in the finance and business affairs of each of the entertainment IP industries, led by major law and accountancy firms.
  • Industry-led sessions on small and large business management; finance and accountancy; business affairs; sales; marketing and branding; self-presentation; business planning; and specialist media investment sessions led by Ingenious.
  • Delivery of the completed business case study from Term 1 for assessment.
  • One marketing case study (2-3,000 words) commenced.

Term three (September – November) Building Your Business Proposal

  • Research and preparation of a fully-worked simulated business proposal or company development plan which will form the bulk of the Year 1 viva assessment.
  • Sessions on pitching, negotiation and working with investment.
  • Delivery of completed marketing case study from Term 2 for assessment.

Assessment based on viva and written plan of student final grade for Diploma level; and determination of whether student may proceed to Part 2.

Year 2 – Part 2.

Term four (February to April) Finding Your Market

  • Work placement
  • Begin preparation of final project, including investor research and approaches
  • Commence MA dissertation focussing on the market and audience trends and analytics around your specific product/business. This will include data analysis and first-hand research, and should contribute in some way to the final assessed project.

Term five (May to July) Preparing your business /securing investment

  • Delivery of dissertation
  • Continue final business project development -- defining paths to market and developing a roadmap for the company’s launch, using the school’s Creative Business Accelerator:
  • Business, legal, technology and finance mentoring
  • Teaching sessions on specific business areas, designed to help each company ramp up to launch
  • Develop the marketing and branding plan for the business

Term 6 (September to November) Actualising your Business proposition

  • Students bring their fully-developed business pitches to market.
  • Students are expected to raise investment or launch their companies in a meaningful way (development of an MVP for example) by the end of the course.

Students will be assessed on the quality of their research work; their dissertation; the development and quality of their business plan; their individual presentation of their ideas; industry feedback; and the development and implementation of their investor presentation. 

NFTS Benefits

Course participants will have full access to the NFTS’ optional creative stimulus strands, including: Screen Arts and Cinema (weekly screenings of films/TV/games materials for discussion, either in the state-of-the-art campus cinema or at the BFI Southbank); and NFTS Masterclasses - major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include David Fincher (Director, Seven, Gone Girl), Andy Wilman (Executive Producer, Top Gear), Graham Linehan (The IT Crowd, Father Ted), Hamish Hamilton (Director, Super Bowl XLVIII), Tim Bevan (founder / co-owner of the UK’s most successful film business – Working Title).

For the outline programme specification and MA course student agreement, please view the documents available on our entry requirements page for more information.


Over 200 leading industry players have featured on the course so far, including:

Martin Mills (Chairman, Beggars Banquet Records), Tim Bevan (CEO, Working Title Films); Jamie Byng (MD, Canongate Books); Joanna Prior (MD, Penguin General Books); Max Lousada (Chairman & CEO Warner Music UK); Colin Nightingale (Senior Producer, Punchdrunk); Anthony Rose (Founder and CEO, 6Tribes); Charlie Redmayne (CEO HarperCollins UK); Rebecca Smart (MD, Ebury Publishing); Imre Jele (Co-Founder and Creator-in-Chief, Bossa Studios); Robert Noble (General Manager, Cameron Mackintosh); Korda Marshall (Founder, Infection Music); Scott Cohen (Founder and VP, The Orchard); Iain Canning (Producer, See Saw); Alison Thompson (Founder, Cornerstone, Former Co-President, Focus Features); Tessa Ross (Former Head of Film4); John McVay (CEO, PACT); Saad Choudri (Chief Commercial Officer, Miniclip)

The course’s cross-media advisory board includes:

Paul Webster (Producer, Atonement); Allan Niblo (Founder, Vertigo Films); Marc Marot (Chairman, Crown Talent); Jonny Geller (Joint CEO, Curtis Brown); Margaret Busby (Founder, Allison & Busby publishers); David Sabel (Director of Creative Development, The London Theatre Company); Darran Garnham (VP EMEA International Consumer Products, NBC Universal); Jas Purewal (independent Games Lawyer); Alex Graham (Founder, Wall to Wall television); Matthew Justice (MD, Big Talk); Ian Livingstone CBE (Former Life President, Eidos/ Square Enix); Gregor Pryor (Partner, Digital, Reed Smith); David Potter (Non-Executive Chairman, Spark Ventures); Jeremy Gawade (Partner, Lee & Thompson); Martin Smith (Special Advisor, Ingenious)

To see a list of some of our other major speakers and advisors, click here (link to https://nfts.co.uk/news/200-top-uk-creative-business-leaders-talk-cbee-students)

Course partners

Ingenious Media
Europe’s largest media investment group. Ingenious are sponsors of the course and will provide tuition by investment managers across thee whole spectrum of the course.

Lee and Thompson
Leading IP law firm. L&T provides course advice and tuition by firm partners in Music, Television, Film and business planning.

Saffery Champness accountants
One of the country’s leading media accountants, who provide training on tax structures and company accounting.

Trade Bodies

Those supporting and contributing to the course tuition include CREATIVE ENGLAND, PACT, WFTV, BISC, AIM, UKIE, TMA, PA, SKILLSET.

Entry Requirements

Applicants must demonstrate entrepreneurial engagement, OR existing involvement in the development of an existing business. This experience could be:

  • Building a company
  • Raising finance for a project
  • Developing or implementing a new venture within a company
  • Planning a new business or business venture
  • Investing in an entrepreneurial activity
  • Working for a media company that encourages entrepreneurship
  • Working as a professional advisor (lawyer, accountant, agent) in the creative industries

Applicants do not necessarily have to have a university Bachelors or Master’s degree to apply for the course, but must be able to: demonstrate a knowledge of business; provide details of past achievements; demonstrate a clear focus for their future ambitions for either themselves or their company; and, crucially, show a passion for cross-media engagement

Apply With

  • Please submit one or more examples of material that demonstrates your entrepreneurial engagement. This could be: a commercial funding application, a business plan for a new project or business, a detailed description of a business challenge that you have taken on, or a full description of your role working with someone else setting up, financing or building a project or company.
  • If your background has been as an investor or professional advisor, please submit an overview of your investment or advisory role, and at what level.

How to Apply

You can apply directly to us at the NFTS by clicking on the link below:

When selecting your course, please ensure that you have read the entry requirements and details of the supporting materials that should accompany your application.

Timing your application

We are happy to receive applications 24/7 and 365 days a year up until the deadline.

  • 2 Year Course
  • Full-time
  • Course runs Jan-Dec each year
  • Next intake: January 2019
  • NFTS Scholarships available for UK Students