Next Course Dates

To be scheduled.

• Participants on this course may be eligible to receive funding (of 80% of the costs) through Skillset’s Multiplatform Bursary Scheme meaning it may only cost participants £83.20 to attend – please visit www.skillset.org/multiplatformbursaries to check availability and see if you are eligible
  
  A two-day course aimed at interactive professionals wishing to exploit their skills to devise, pitch and win multi-platform commissions. The media landscape is changing and people with web design and technical skills are well placed to fill a growing need for cross-platform media. Are you ready? Subjects include identifying potential funders, finding partners, intellectual property issues and workshopping ideas.
  
  
  • What are the emergent platforms? Social networks, micro-blogging, online video, phone apps and games consoles.
    
  • Examples of cross-media from the broadcast, corporate and advertising worlds.
    
  • What makes multi-platform projects different from broadcast?
    
  • What are the new ways of working and organizing? Agile management, finding partners, intellectual property.
    
  • How to devise realistic, commissioner friendly, 360 proposals.
    
  • How clients and commissioners are responding to changes in technology and audience expectations.
    
  • Ways of monetising content and what ROI (return on investment) means to clients.

As well as presentations, participants will take part in exercises:

• How to read the sub-text of commissioners’ briefs.
  
• How to sharpen you pitch.
  
• How to make your pitch realistic
  
• How to avoid feature creep and over promising.




Number of Places: 8           Length: 2 days

Full fee:  £416