Next Course Dates

To be scheduled.

• Participants on this course may be eligible to receive funding (of 80% of the costs) through Skillset’s Multiplatform Bursary Scheme meaning it may only cost participants £83.20 to attend – please visit www.skillset.org/multiplatformbursaries to check availability and see if you are eligible
  
  Alarmed or excited by the massive changes in the media landscape? Commercial TV is in crisis as online now exceeds TV ad spend. Yet BBC Vision’s head of multi-platform has £10m to spend in the next year and even small channels like Living are creating cross-platform elements for their TV series.
  
  This two-day course is aimed at helping you navigate the new landscape of multi-platform commissions and emerging media markets. What does multi-platform or 360 mean for TV creatives? What are the new skills you need and what kind of cross-platform projects do commissioners really want?
  
  Don’t fear the cultural shift, be part of it.
  
  • What are the emergent platforms? Social networks, micro-blogging, online video, phone apps and games consoles.
    
  • Examples of cross-media from the broadcast, corporate and advertising worlds.
    
  • What makes multi-platform projects different from broadcast?
    
  • What are the new ways of working and organizing? Agile management, finding partners, intellectual property.
    
  • How to devise realistic, commissioner friendly, 360 proposals.
    
  • How clients and commissioners are responding to changes in technology and audience expectations.
    
  • Ways of monetising content and what ROI (return on investment) means to clients.
  
  As well as presentations, participants will take part in exercises:
  
  • How to read the sub-text of commissioners’ briefs.
    
  • How to sharpen you pitch.
    
  • How to make your pitch realistic
    
  • How to avoid feature creep and over promising.
  
  
  

  Number of Places: 8           Length: 2 days

  Full fee:  £416